Call for Expressions of Interest — Know-How Tourism
Call for expressions of interest “Know-how tourism” (Pays de la Loire) aims to supports 10 to 12 new companies in the Pays de la Loire in opening up to visitors and showcasing their know-how and trades to the general public. The beneficiaries indicated are: micro, small and medium-sized enterprises that never, between 2017 and 2019, opened regularly to tourists (i.e. 80 days a year from May to September, or 60 days a year from 15 June to 30 September). The financial framework listed: winners receive a State grant of up to €50,000 per project, and regional support (prioritised loans linked to the State support) of a variable amount depending on needs, based on the regional intervention arrangements set out in the Pays de la Loire AGIR Tourisme scheme.
Call for expressions of interest “Know-how tourism” (Pays de la Loire): Supports 10 to 12 new companies in the Pays de la Loire in opening up to visitors and showcasing their know-how and trades to the general public. Eligibility depends on the applicant’s profile, location and the nature of the project. Before any commitment, check the funder’s rules and the version of the rules in force. The geographic scope indicated in the catalogue is local aid.
Funded by Ministère de l’Economie, des Finances et de la Souveraineté Industrielle, Energétique et Numérique, Région Pays de la Loire
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Who can apply
**Beneficiaries listed.** Micro, small and medium-sized enterprises that never, between 2017 and 2019, opened regularly to tourists (i.e. 80 days a year from May to September, or 60 days a year from 15 June to 30 September). Geographic scope: local aid. Company size: fewer than 5, fewer than 10, 10–49 and 50–249 employees.
Eligibility conditions
**Conditions listed.** Beneficiaries must carry out their opening project within 24 months of the aid being awarded and, as winners, take part in any information or promotion operation for the know-how tourism sector organised by the State or the Pays de la Loire Region.
What the scheme covers
**Operations and costs listed.** Eligible projects have the following features: target audiences — French and foreign visitors, individuals or groups, young people accompanied in and outside school; opening period — at least 80 days a year from May to September, or 60 days a year from 15 June to 30 September; visit content — the visit(s), or themed tourist circuits, take place on the company’s site and premises; visitor guidance — by company employees, professionals recruited for the purpose or volunteers; on-site sales — products and/or services may be sold to visitors; admission — visits may be free or paid; expertise — projects must be assessed by a firm specialised in tourism engineering. Eligible costs: consultancy and studies (architecture, decoration, set design, etc.); construction, extension, fit-out or renovation works on the site’s premises and outdoor areas; parking and circulation areas (car parks, footpaths); landscaping (picnic area); interior equipment and fit-out (reception furniture, cloakrooms, lockers, etc.); IT, hardware and software costs (till software, ticketing, microphones, earpieces, etc.). Not eligible: property purchases (land, buildings); purchases of cars and electric vehicles, except those used exclusively to transport visitors within the company’s site (electric shuttles, Segways, etc.); operating costs (website creation, commercial communication, staff costs, training, recruitment, etc.).
Amount and funding terms
**Amount and funding.** Winners receive a State grant of up to €50,000 per project, and regional support (prioritised loans linked to the State support) of a variable amount depending on needs, based on the regional intervention arrangements set out in the Pays de la Loire AGIR Tourisme scheme.
How to apply
1. Check that the project and the applicant meet the rules in force. 2. Ask the funder to confirm that the scheme is open and the cost basis. 3. Prepare a project note, a detailed budget, quotes and the administrative documents requested. 4. Apply through the official channel and keep the acknowledgement of receipt. 5. Do not commit costs before written confirmation of the rules on when the operation may start.
Timeline
No reliable deadline is recorded in the catalogue. Confirm the timetable and whether the scheme is open with the funder.
Key facts
- Funder
- Ministère de l’Economie, des Finances et de la Souveraineté Industrielle, Energétique et Numérique, Région Pays de la Loire
- Type of funding
- Grant
- Status
- Ongoing
- Maximum amount
- €50,000
- Automatically extracted — check the official source
- Geographic scope
- Pays de la Loire
Frequently asked questions
What is the “Call for expressions of interest “Know-how tourism”” for?
It aims to supports 10 to 12 new companies in the Pays de la Loire in opening up to visitors and showcasing their know-how and trades to the general public. Check that your project matches the purpose and operations accepted by the funder.
Who can benefit?
The catalogue indicates the following beneficiaries: micro, small and medium-sized enterprises that never, between 2017 and 2019, opened regularly to tourists (i.e. 80 days a year from May to September, or 60 days a year from 15 June to 30 September). The area mentioned is local.
How much can be obtained?
The amount listed in the catalogue is as follows: winners receive a State grant of up to €50,000 per project, and regional support (prioritised loans linked to the State support) of a variable amount depending on needs, based on the regional intervention arrangements set out in the Pays de la Loire AGIR Tourisme scheme. The amount actually granted depends on the rules in force, the costs recognised as eligible, caps and other public aid combined. Have these confirmed before finalising the budget.
Which costs and steps should I plan for?
The operations mentioned are: projects opening the company to visitors at least 80 days a year (May–September) or 60 days a year (15 June–30 September), with visits on site and an assessment by a tourism engineering firm. Eligible costs include consultancy and studies, works on premises and outdoor areas, parking, landscaping, interior fit-out and IT equipment; property purchases, most vehicles and operating costs are excluded. Before committing costs, check the rules, deadline, documents to provide and any rule prohibiting a start before application or decision. Prepare quotes, a detailed budget and the supporting documents requested.
Official source
No official URL is available in our data for this grant.
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