Programme: From Raw Material to Brand — Value Creation for Innovation and Differentiation
The Nouvelle-Aquitaine Region offers tailored support to businesses, associations and professional organisations in the leather-luxury-textile and crafts sectors. The aim is to showcase skills, assert the identity of the offer and speed up the shift towards more innovative and responsible products and models. This is a support programme; the published rules should not be read as a flat-rate grant directly covering the business’s investments.
Do you master a craft or industrial skill but need to showcase your products better, create a distinctive collection or reach new markets? The “From material to brand” (De la matière à la marque) programme supports businesses in the leather, luxury, textile, crafts and fire arts sectors with their creative and commercial strategy. It can help with design, brand identity, traceability, short supply chains or eco-design to strengthen perceived value and differentiation.
Funded by Région Nouvelle-Aquitaine
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Who can apply
Businesses, associations and professional organisations in the leather, luxury, textile, crafts and fire arts sectors, according to the Nouvelle-Aquitaine Region’s criteria.
Eligibility conditions
The project must focus on showcasing skills, differentiating the offer, product/process innovation or transitions such as eco-design, traceability and short supply chains. The 2026–2027 programme provides for application dates; the 1 October 2026 date has now passed, so check the next deadline announced by the Region before treating the programme as immediately accessible.
What the scheme covers
Strategic and creative support: brand identity and positioning, collection development, design, product and process innovation, eco-design, traceability and short supply chains. The expected benefit is a more distinctive offer, better showcasing of skills and clearer positioning in high-value markets.
Amount and funding terms
The public fiche presents a support programme but gives no flat-rate grant amount paid directly to the business. Ask the regional department for any amount left to pay, the services covered and the selection procedure before committing.
How to apply
1. Check that your sector falls within the scope. 2. Describe the products, skills, markets and differentiation issues. 3. Prepare the areas of work you want: brand, design, collection, eco-design or sales. 4. Contact the Region and check the next application date. 5. Apply using the official file and specify the expected commercial results.
Timeline
The programme rules indicate a period from January 2026 to December 2027 with application dates, including 1 October 2026 (now passed). This deadline has now passed; check the next window before applying.
Key facts
- Funder
- Région Nouvelle-Aquitaine
- Type of funding
- Grant
- Status
- Open
- Funding rate
- 100%
- Automatically extracted — check the official source
- Closes
- 1 April 2027
- Geographic scope
- Nouvelle-Aquitaine
Frequently asked questions
Who is this aid for?
Businesses, associations and professional organisations in the leather, luxury, textile, crafts and fire arts sectors, according to the Nouvelle-Aquitaine Region’s criteria.
What amount or rate can be obtained?
The public fiche presents a support programme but gives no flat-rate grant amount paid directly to the business. Ask the regional department for any amount left to pay, the services covered and the selection procedure before committing.
Which conditions should be checked?
The project must focus on showcasing skills, differentiating the offer, product/process innovation or transitions such as eco-design, traceability and short supply chains. The 2026–2027 programme provides for application dates; the 1 October 2026 date has now passed, so check the next deadline announced by the Region before treating the programme as immediately accessible.
Which costs or operations are covered?
Strategic and creative support: brand identity and positioning, collection development, design, product and process innovation, eco-design, traceability and short supply chains. The expected benefit is a more distinctive offer, better showcasing of skills and clearer positioning in high-value markets.
Official source
No official URL is available in our data for this grant.
Other grants of type “grant”
Other grants from Région Nouvelle-Aquitaine
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Competitive calls for projects
Ecological transition and CSR
Capital and investment funds
Support and acceleration
Diagnostics and audits
Takeover and transfer
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