Digital Amplification Plan (PAD)
The PAD targets digital expenditure linked to a fashion brand’s digital strategy. The catalogue mentions e-commerce subscriptions and tools, visual content, business software, automation tools and certain digital equipment. The terms and the period covered should be confirmed with DEFI.
For a fashion brand, digital transformation affects sales as much as production and customer relations: online visibility, visual content, collection management, management tools or integration with marketplaces. The Digital Amplification Plan (PAD), listed by DEFI, aims to help businesses in the sector structure these digital uses.
Funded by DEFI - Comité de développement et de promotion de l'habillement
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Who can apply
Fashion businesses within DEFI’s professional scope and meeting the programme’s rules. Eligibility may depend on the activity, the brand concerned, membership of or connection to the sector and the type of expenditure; these points should be confirmed with the managing body.
Eligibility conditions
The project must involve digital expenditure consistent with the brand’s strategy. Before any commitment, check the accepted providers, the invoicing period, the combination rules, the documents to produce and the number of brands that can be supported. The reference page groups several aids and is not enough on its own to confirm that the PAD is open.
What the scheme covers
The expenditure listed in the catalogue includes subscriptions to digital platforms, ERP/PLM software and their e-commerce APIs, product photography and video, search engine optimisation and acquisition, CRM, marketplace integration, social media content creation, cybersecurity, no-code and automation tools, 3D and certain logistics tools.
Amount and funding terms
The catalogue indicates a grant capped at €2,500, for up to three brands per company and three aids across all federations. This cap is catalogue data, not confirmation that the scheme is currently open: ask DEFI for the current scale and eligibility before committing expenditure.
How to apply
Contact DEFI through its official page on digital transformation and CSR aid. Describe the brand, the digital project, the provider, the quotes and the timetable. Have the scheme’s opening, eligible expenditure and invoice dates, cap and procedure confirmed in writing before signing. Source: https://www.defimode.org/nos-aides/transformation-digitale-rse/
Timeline
Whether the PAD is open and the dates of eligible expenditure could not be confirmed from a dedicated, up-to-date page. Treat its status as unconfirmed until DEFI confirms it; do not assume the aid is open.
Key facts
- Funder
- DEFI - Comité de développement et de promotion de l'habillement
- Type of funding
- Grant
- Status
- Ongoing
- Maximum amount
- €2,500
- Automatically extracted — check the official source
- Geographic scope
- All of France
Frequently asked questions
Which digital expenditure is listed?
Notably e-commerce, business software, visual content, CRM, automation, cybersecurity and logistics tools, under the applicable rules.
What cap appears in the catalogue?
€2,500, for up to three brands per company and three aids across all federations; to be confirmed with DEFI.
Is the PAD currently open?
Its current opening has not been confirmed by a recent dedicated page. Contact DEFI before committing expenditure.
Official source
No official URL is available in our data for this grant.
Other grants of type “grant”
Other grants from DEFI - Comité de développement et de promotion de l'habillement
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