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LEADER: strengthening the area’s tourism and cultural appeal

The action supports cultural and voluntary-sector vitality and the diversification of the tourism offer. Public applicants may include local authorities, their groupings and public bodies; the private applicants cited include professional organisations, associations (loi 1901) and small or medium-sized enterprises. The precise criteria depend on the type of project and must be confirmed in the action sheet.

This action aims to diversify the tourism offer and showcase the identity of the Loire, Berry and Sologne destinations. It can support territorial promotion, preserving minor heritage, visitor reception, gastronomy and local products, and the emergence of new tourist venues. The application must demonstrate its contribution to the area’s attractiveness and the expected benefits for local players.

Funded by Union européenne

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Who can apply

The catalogue distinguishes public project owners — local authorities, their groupings, public bodies and qualified public-law bodies — and private ones — professional organisations with legal status, associations (loi 1901) and SMEs. Have the exact conditions confirmed for each operation.

Eligibility conditions

The project must fall within the LAG’s area and contribute to the area’s tourism identity, visitor reception or diversification of the offer. Criteria may differ between promotion, heritage, tourist sites, gastronomy and new venues. Check the nature of costs, permits and rules on starting before committing.

What the scheme covers

Examples: promoting the Loire, Berry and Sologne destinations; showcasing minor and intangible heritage; tourist reception services; promoting gastronomy and short supply chains; the emergence of new places to visit or new activities. Describe the target visitors, partners and local benefits.

Amount and funding terms

The amount, rate and caps are not given. Check the official action sheet and the rules applicable to public or private applicants before building the financing plan.

How to apply

1. Define the offer or heritage to be showcased. 2. Check the area and the appropriate action sheet. 3. Describe the audience, partners, timetable and expected results. 4. Have the costs and rates confirmed according to the applicant’s status. 5. Submit the application before any unauthorised commitment.

Timeline

The opening timetable and available funds must be confirmed with the Pays Loire Val d’Aubois. Do not treat the action as open simply because the programme covers 2023-2027.

Key facts

Funder
Union européenne
Type of funding
Grant
Status
Open
Funding rate
80%
Automatically extracted — check the official source
Closes
31 December 2027
Geographic scope
Not specified

Frequently asked questions

Can promoting local products be part of the project?

The catalogue mentions local gastronomy and short supply chain sourcing among the ways to enhance tourism.

Can an association lead the project?

Yes, associations (loi 1901) are cited among private applicants, subject to the action sheet.

Official source

No official URL is available in our data for this grant.

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