Three-year aid for publishers’ promotion strategies (CNL)
Three-year aid for publishers’ promotion strategies. Purpose: help independent publishers consolidate their business model by structuring how they promote their authors and publications (excluding journals). Operations mentioned: additional distribution, promotion and information actions organised by the publisher, alongside its distributor’s work, aimed at the network of points of sale; developing a communication strategy and tools (themed catalogues, website, videos, etc.); organising or taking part in an inter-professional event promoting the applicant’s catalogue (up to 3 book fair appearances a year). The conditions and financial information must be confirmed from the official rules in force.
Three-year aid for publishers’ promotion strategies: this page sets out the purpose and features of the scheme as they appear in the Capital OS catalogue. It helps independent publishers consolidate their business model by structuring their strategy for promoting their authors and publications (excluding journals). The application deadline was 30 October 2026 and has now passed. Before committing, confirm with the funder the area covered, the applicable criteria and whether the scheme is currently open.
Funded by Centre National du Livre (CNL)
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Who can apply
Beneficiaries indicated in the catalogue: publishing houses that meet the definition of an SME and have been trading for at least three years. Confirm the definition of eligible companies, the area, exclusions and any size or age conditions with the funder.
Eligibility conditions
Conditions taken from the catalogue: the publishing house must: add to its catalogue regularly, with an average of 5 books a year over the last two years; have turnover in year N-1 of between €75,000 and €2 million; make at least 50% of its turnover from book sales in bookshops; make most of its turnover from books in the literary fields supported by the Centre national du livre; not have received the three-year aid in the last two years; not have received the one-off aid for promoting authors and publications in the last 12 months (except for 2024 and 2025); not be subject to insolvency proceedings; not be a public publisher; not practise vanity publishing or self-publishing; and comply with the standard obligations for exploiting works, notably towards the copyright holders of the books in its catalogue. Whether they are current, the combination rules, deadlines and required supporting documents must be checked in the official documents in force.
What the scheme covers
Operations or costs mentioned in the catalogue: additional distribution, promotion and information actions organised by the publisher, alongside its distributor’s work, aimed at the network of points of sale; developing a communication strategy and tools (themed catalogues, website, videos, etc.); organising or taking part in an inter-professional event promoting the applicant’s catalogue (up to 3 book fair appearances a year). Check the excluded costs, permitted commitment dates and any thresholds in the official rules.
Amount and funding terms
Amount indicated in the catalogue: a grant of €21,000 paid in three instalments, i.e. €7,000 a year for three consecutive years. Confirm the rate, caps, basis and combination rules in the official source before applying.
How to apply
Before applying: 1) check the eligibility of the applicant and the area; 2) confirm the eligibility of the project and costs; 3) gather the administrative, financial and technical supporting documents requested; 4) check whether the application must be made before the project starts; 5) use the form and application channel indicated by the funder. These steps are a general reminder, not a confirmation of the scheme’s own procedures.
Timeline
The deadline recorded in the catalogue, 30 October 2026, has passed. Check the next session, deadline and application rules on the official source.
Key facts
- Funder
- Centre National du Livre (CNL)
- Type of funding
- Grant
- Status
- Closed
- Maximum amount
- €21,000
- Automatically extracted — check the official source
- Closes
- 30 October 2026
- Geographic scope
- All of France
Frequently asked questions
What is the purpose of this aid?
It funds additional distribution, promotion and information actions organised by the publisher, alongside its distributor’s work, aimed at the network of points of sale; developing a communication strategy and tools (themed catalogues, website, videos, etc.); organising or taking part in an inter-professional event promoting the applicant’s catalogue (up to 3 book fair appearances a year).
Who can benefit?
Publishing houses that meet the definition of an SME and have been trading for at least three years.
How much is the aid?
A grant of €21,000 paid in three instalments, i.e. €7,000 a year for three consecutive years. The amount and caps must be confirmed in the official rules in force.
Which conditions should be checked before applying?
The publishing house must: add to its catalogue regularly, with an average of 5 books a year over the last two years; have turnover in year N-1 of between €75,000 and €2 million; make at least 50% of its turnover from book sales in bookshops; make most of its turnover from books in the literary fields supported by the Centre national du livre; not have received the three-year aid in the last two years; not have received the one-off aid for promoting authors and publications in the last 12 months (except for 2024 and 2025); not be subject to insolvency proceedings; not be a public publisher; not practise vanity publishing or self-publishing; and comply with the standard obligations for exploiting works, notably towards the copyright holders of the books in its catalogue.
How should I prepare the application?
Gather a project description, a budget forecast and the supporting documents requested by the funder. Check the form and rules in force on the official source before applying.
Official source
No official URL is available in our data for this grant.
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