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AI Performance Amplification Plan (PAPIA)

According to a DEFI press release reported by FashionUnited (September 2026), the scheme targets 30 fashion businesses and takes the form of a €5,000 grant per business to develop structural AI projects.

DEFI (Comité de développement et de promotion de l’habillement), the collective funding body for the fashion sector, has launched the Plan d’Amplification Performance IA (PAPIA) to support clothing businesses in their artificial intelligence projects.

Funded by DEFI - Comité de développement et de promotion de l'habillement

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Who can apply

The scheme is aimed at businesses within DEFI’s remit (the clothing sector) that are up to date with the earmarked clothing tax that funds the body. The exact profile sought (size, turnover) is not specified in the available source — to be confirmed with DEFI.

Eligibility conditions

The eligible expenditure mentioned includes building AI agents or solutions, buying licences or a first subscription to AI tools, as well as broader projects such as overhauling the IT architecture. Only 30 businesses will be selected according to the Capital OS catalogue, which suggests selection on the basis of applications.

What the scheme covers

The projects concerned range from deploying existing AI tools (agents, licences, subscriptions) to more structural projects overhauling the information system around AI.

Amount and funding terms

According to the available source, each selected business receives €5,000 to develop an AI project. The number of beneficiaries is limited to 30 businesses in total, so this is a capped scheme, not one open to every eligible business.

How to apply

1. Check that your business falls within DEFI’s remit and is up to date with the earmarked clothing tax. 2. Formalise your AI project (intended tool, budget, objective). 3. Submit your application to DEFI before the deadline (6 November 2026, according to the Capital OS catalogue). 4. Await the selection decision, as the scheme is limited to 30 businesses.

Timeline

The application deadline is 6 November 2026 (Capital OS catalogue). The source press release dates from September 2026 — check the latest status of the scheme directly with DEFI before applying.

Key facts

Funder
DEFI - Comité de développement et de promotion de l'habillement
Type of funding
Grant
Status
Open
Closes
6 November 2026
Geographic scope
All of France

Frequently asked questions

How much is the grant?

€5,000 per selected business, according to the DEFI press release reported in the trade press.

How many businesses will be supported?

30 businesses in total, which makes this a selective scheme rather than one open to all.

What expenditure is covered?

Developing AI agents or solutions, buying licences or a first subscription to AI tools, or even overhauling the IT architecture.

Who can apply?

Businesses in the clothing sector within DEFI’s remit that are up to date with the earmarked tax that funds it — to be confirmed directly with the body.

Official source

Official DEFI - Comité de développement et de promotion de l'habillement page ↗(data_gouv_aides_entreprises)Applications are made from the official source (usually in French).

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