Behaviour Change Support
ADEME can support structuring awareness-raising, outreach, training or communication projects for the ecological transition; the applicant, scope and eligible costs depend on the applicable framework.
This aid supports awareness-raising and mobilisation projects that make a concrete contribution to rolling out ADEME’s ecological transition policies. It targets structuring actions at local level, not ordinary commercial communication.
Funded by ADEME
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Who can apply
The scheme targets players that contribute to rolling out ADEME’s policies. The eligible applicant profile and any size or status requirements must be confirmed in the scheme’s official conditions.
Eligibility conditions
The project must have a structuring local reach and involve awareness-raising, outreach, training or communication linked to the ecological transition. The application must set out the target audiences, objectives, expected results and how they will be measured.
What the scheme covers
Examples of actions described by ADEME: analysing training or awareness needs, designing modules, running sessions, designing and producing communication tools, and outreach activities. The precise eligible costs depend on the scheme’s rules.
Amount and funding terms
The amount and funding rate depend on the project and the ADEME rules applicable to the application. No reliable figure is available; check the financial conditions on the official page and with the regional office before building the financing plan.
How to apply
Describe the local need, target audiences, action programme, expected results and budget. Before applying, check with ADEME the application window, eligible categories of applicant and the applicable rate; then follow the application procedure set by the regional office.
Timeline
The timetable and availability must be checked on the ADEME page for the current campaign. The catalogue description alone does not confirm a closing date or available budget.
Key facts
- Funder
- ADEME
- Type of funding
- Grant
- Status
- Open
- Closes
- 30 December 2026
- Geographic scope
- 23 régions
Frequently asked questions
Which projects are targeted?
Structuring awareness-raising, outreach, training or communication actions for a local area, linked to ecological transition policies.
Is a simple advertising campaign enough?
The project must be justified by its ecological transition objectives, audience and reach; commercial communication with no demonstrated purpose does not match the scheme.
What funding rate can be obtained?
The rate must be confirmed in the ADEME conditions applicable to the project; it is not given in the catalogue.
Should I contact ADEME before applying?
Yes, it is recommended to confirm the scope, eligibility and application terms with the relevant ADEME department.
Official source
Official ADEME page ↗(ademe_scraper)Applications are made from the official source (usually in French).
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