Project Call: Innovation and Transitions for Cultural Tourism
Call for projects “Innovation and transitions for cultural tourism” — Supporting the creation or development of tourism activities at cultural or heritage sites in Pays de la Loire, allowing their assets to be fully showcased to tourist customers. The beneficiaries, costs, amount and timetable must be confirmed in the up-to-date official documents.
Call for projects “Innovation and transitions for cultural tourism”: this scheme aims to supporting the creation or development of tourism activities at cultural or heritage sites in Pays de la Loire, allowing their assets to be fully showcased to tourist customers. This scheme is available until 31 December 2027. Check the applicable criteria, eligible costs and timetable directly with the funder before committing costs.
Funded by Région Pays de la Loire
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Who can apply
Beneficiaries mentioned in the catalogue: owners and operators (public and private individuals or legal entities) of cultural and heritage sites already open to the public or wishing to open to a regular tourism activity linked to their main activity as a cultural site: associations; businesses; private individuals; local authorities, institutions and GIPs. Actual eligibility and exclusions must be checked in the up-to-date rules.
Eligibility conditions
Conditions listed in the catalogue: the cultural/heritage site must: have remarkable architectural or heritage quality; have tourism potential based on a structured offer; offer, or wish to offer, a commercial activity or ticketing; be open, or plan to open, at least 6 months a year after the project, including during school holidays (Christmas holidays may be excluded). Also check the combination rules, any incentive effect, co-financing obligations and the applicant’s situation.
What the scheme covers
Operations or costs mentioned: creating a new innovative cultural tourism product, a new heritage visitor experience, adopting new uses and new technologies; creating or significantly improving fittings and equipment in areas for receiving the public (educational areas, visitor reception, accessibility, facilities for cycle tourists, light catering, etc.). Eligible themes: innovation — a project offering product or process innovation or a fresh look at heritage; digital — use of digital technologies to improve visits (augmented reality, immersive and sound tools, digitalising the visitor route); ecological transition/sustainability — investments for a sustainable/ecological visitor experience (soft mobility to access the site, awareness tools on the ecological transition, etc.) or for the establishment’s ecological operation (better management of waste, water, energy, purchasing, noise, air and landscape integration). The eligibility of each cost must be confirmed by the funder.
Amount and funding terms
Amount indicated in the catalogue: creating a new innovative cultural tourism product, a new heritage visitor experience, adopting new uses and new technologies: grant of 40% of eligible costs; creating or significantly improving fittings and equipment in areas for receiving the public: grant of 30% of eligible costs. In addition to or instead of a grant, and depending on the financial need, a regional loan (see the Pays de la Loire AGIR Tourisme scheme) may be offered. To be confirmed in the official rules.
How to apply
Before applying: 1) check the version of the rules in force and that the call is open; 2) check the eligibility of the applicant, the area and the project; 3) confirm the costs, rates, caps and combination rules; 4) prepare the supporting documents required by the funder; 5) obtain written confirmation in case of ambiguity. Do not commit costs before checking the applicable rules.
Timeline
The end date recorded in the catalogue is 31 December 2027. Check the current opening and deadline with the funder.
Key facts
- Funder
- Région Pays de la Loire
- Type of funding
- Grant
- Status
- Open
- Funding rate
- 40%
- Automatically extracted — check the official source
- Closes
- 31 December 2027
- Geographic scope
- Pays de la Loire
Frequently asked questions
What is the “Call for projects “Innovation and transitions for cultural tourism”” scheme for?
Supporting the creation or development of tourism activities at cultural or heritage sites in Pays de la Loire, allowing their assets to be fully showcased to tourist customers. This scheme is available until 31 December 2027. The exact scope must be checked in the applicable rules.
Who can apply?
The catalogue mentions: owners and operators (public and private individuals or legal entities) of cultural and heritage sites already open to the public or wishing to open to a regular tourism activity linked to their main activity as a cultural site: associations; businesses; private individuals; local authorities, institutions and GIPs.
What amount can be obtained?
The catalogue indicates: creating a new innovative cultural tourism product, a new heritage visitor experience, adopting new uses and new technologies: grant of 40% of eligible costs; creating or significantly improving fittings and equipment in areas for receiving the public: grant of 30% of eligible costs. In addition to or instead of a grant, and depending on the financial need, a regional loan (see the Pays de la Loire AGIR Tourisme scheme) may be offered.
Which costs and conditions should I check before applying?
Operations mentioned: creating a new innovative cultural tourism product, a new heritage visitor experience, adopting new uses and new technologies; creating or significantly improving fittings and equipment in areas for receiving the public (educational areas, visitor reception, accessibility, facilities for cycle tourists, light catering, etc.). Eligible themes: innovation — a project offering product or process innovation or a fresh look at heritage; digital — use of digital technologies to improve visits (augmented reality, immersive and sound tools, digitalising the visitor route); ecological transition/sustainability — investments for a sustainable/ecological visitor experience (soft mobility to access the site, awareness tools on the ecological transition, etc.) or for the establishment’s ecological operation (better management of waste, water, energy, purchasing, noise, air and landscape integration). Conditions taken from the catalogue: the cultural/heritage site must: have remarkable architectural or heritage quality; have tourism potential based on a structured offer; offer, or wish to offer, a commercial activity or ticketing; be open, or plan to open, at least 6 months a year after the project, including during school holidays (Christmas holidays may be excluded). Check the eligible costs, supporting documents, combination rules, deadline and actual opening with the official source before applying.
Official source
No official URL is available in our data for this grant.
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