ERDF — Promoting Responsible Tourism Showcasing Normandy's Assets
Purpose: support projects opening cultural heritage to tourism and tourism projects with a structuring effect on areas or of regional scale that can meet Normandy’s economic and social development challenges; generate economic benefits by helping project owners design excellent or high-quality tourism projects within strategies shared between stakeholders. Beneficiaries mentioned in the catalogue: Local authorities, public bodies and their groupings; private owners managing tourist sites; associations acting as project owners; micro-businesses and SMEs as defined by EU law (excluding large companies); local public companies (SEM, SPL, etc.); chambers of commerce and trades for projects supporting companies towards sustainable development principles; foundations. Financing terms and selection criteria must be checked against the applicable official version.
This Normandy ERDF scheme targets structuring tourism projects that showcase heritage and strengthen a sustainable offer. The official page sets criteria on reach, visitor reception, accessibility and communication, and notably excludes investment in accommodation. As that page was last updated in 2023, the rules applicable in 2026 must be confirmed before any decision.
Funded by Région Normandie, Union Européenne-FEDER
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Who can apply
Beneficiaries indicated in the catalogue: Local authorities, public bodies and their groupings; private owners managing tourist sites; associations acting as project owners; micro-businesses and SMEs as defined by EU law (excluding large companies); local public companies (SEM, SPL, etc.); chambers of commerce and trades for projects supporting companies towards sustainable development principles; foundations. Check the legal form, size, activity, area, technical and financial capacity and the exclusions in the official rules.
Eligibility conditions
Conditions available in the catalogue: not specified. These are not enough to confirm eligibility. Check the current action sheet or rules, exclusions, combination rules, selection criteria and any requirement to apply before committing.
What the scheme covers
Operations or costs listed: projects opening Normandy’s heritage to tourism (opening to visitors with an economic purpose, works and fit-out to enable or improve the reception of tourists), notably heritage linked to medieval Normandy, the Bay of Mont-Saint-Michel, the Battle of Normandy, Impressionism, maritime heritage and equestrian heritage; showcasing Normandy’s heritage through large public tourism events of regional scale; actions to better manage visitor flows and conflicts of use on sensitive tourist sites (Étretat, Mont-Saint-Michel, Giverny, the coast, etc.), or to support tourism businesses towards sustainable development principles at regional level; developing services linked to cruise activity to improve the reception of visitors and limit the environmental and social impact of this activity. Not eligible: heritage restoration works; digitisation projects; purely research projects; video game production; purely audiovisual production; investment in accommodation. Check eligible costs, indirect costs, supporting documents, any minimum thresholds and exclusions before starting the project.
Amount and funding terms
The catalogue states: a grant covering 50% of eligible costs, for a minimum of €50,000 excluding VAT. The regional page indicates a maximum ERDF rate of up to 50% and minimum ERDF aid of €50,000 excluding VAT. These parameters must be confirmed against the current version of the programme and state aid rules.
How to apply
1) Identify the managing authority or financial partner. 2) Obtain the current action sheet/rules. 3) Check the beneficiary, project, eligible costs, rate/cap, combination rules and timetable. 4) Confirm the procedure and documents before any commitment. As the page dates from 2023, confirm that the rules still apply in 2026, along with the implementation document (DOMO), state aid rates and the application procedure.
Timeline
No usable end date is given; confirm the timetable with the managing authority, along with the deadline, call status and available budget. The scheme targets opening heritage to tourism and structuring tourism projects, with a maximum ERDF rate of up to 50%, minimum ERDF aid of €50,000 excluding VAT, public and private beneficiaries and several ineligible costs, including investment in accommodation.
Key facts
- Funder
- Région Normandie, Union Européenne-FEDER
- Type of funding
- Grant
- Status
- Ongoing
- Funding rate
- 50%
- Automatically extracted — check the official source
- Geographic scope
- Normandie
Frequently asked questions
What is this ERDF responsible tourism scheme for?
According to the catalogue, it supports projects opening cultural heritage to tourism and tourism projects with a structuring effect on areas or of regional scale that can meet Normandy’s economic and social development challenges.
Who can benefit and what are the exclusions?
The catalogue mentions: Local authorities, public bodies and their groupings; private owners managing tourist sites; associations acting as project owners; micro-businesses and SMEs as defined by EU law (excluding large companies); local public companies (SEM, SPL, etc.); chambers of commerce and trades for projects supporting companies towards sustainable development principles; foundations. Large companies are excluded, as are heritage restoration works, digitisation, video game production and investment in accommodation.
What amount or funding rate is provided?
A grant covering 50% of eligible costs, for a minimum of €50,000 excluding VAT. The regional page also indicates a maximum ERDF rate of up to 50% and minimum ERDF aid of €50,000 excluding VAT; confirm the rules currently applicable.
Is the scheme open and how do I apply?
No usable end date is given; confirm the timetable with the managing authority. As the official page dates from 2023, check that the rules, rates and application procedure still apply in 2026.
Official source
No official URL is available in our data for this grant.
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